SkyBet is an English-based gambling company owned which carries the familiar logo of SKY TV as it is owned in partnership by SKY Plc and private equity firm CVC Capital Partners.
SkyBet, which was valued at £800 million in 2015, began life in 2000 when BskyB purchased a small telephone and fledgling internet site, Surrey Sports. They were re-branded as SkyBet in 2002 and in 2006 BskyB made another purchase, this time of the 365 Media Group which included TotalBet, GoldBet and UK Betting. These three were amalgamated into SkyBet bolstering its size considerably.
The past ten years has seen consistent growth for SkyBet which has added an online casino, bingo and poker room to its portfolio plus they own and operate popular odds comparison site, Oddschecker and are closely related to sportinglife.com.
SkyBet is headquartered in Leeds and employs over 500 staff.
New Customer Offer
£20 free bet – SkyBet are giving new customers, who place an initial bet of £5 or more, not one but two £10 free bets!
That initial/qualifying bet must be placed on a selection of even-money or greater and the two £10 free bet tokens will be credited to new accounts once that initial bet is settled.
Customers using Moneybookers or Neteller to deposit on to their new account are excluded from this offer and free-bet stakes are not returned with winnings.
New customer at SkyBet are advised to join and opt-in to SkyBet Club immediately. That’s because, placement of bets totalling £25 on selections priced even-money or greater during the course of a week will earn clients another £5 free bet.
This promotion is ongoing and there is a free £5 bet to be had every week by simply placing £25 in bets. However, should a week be missed the turnover threshold is increased to £40 in bets, again at even-money or greater, before a free £5 bet is credited.
Price Boost – Every day SkyBet will boost the price of at least one fancied horse racing in the UK or Ireland and invariably to the same with a high-profile football match.
Daily Promotions – SkyBet produce more offers and enhancements than most firms and these promotions are produced every day to encompass the day’s sporting highlights. Therein it is well worth checking SkyBet’s ‘promotion’ page on a daily basis.
Cash Out is now available on selected football and horseracing bets. It is a route one lucky Leicester City fan chose to take during the 2015/16 Premier League when his £20 each-way bet on his favourite team proved a guilt-edged 5,000/1 investment. Prior to the season end, in early April, he clicked ‘cash out’ when SkyBet offered him £108,703.41!
SkyCasino give new casino players a 100% matched deposit bonus of up to £100. The promotion is open to first time depositors and existing SkyBet customers who are transferring into SkyCasino for the very first time.
Your first deposit must be a minimum £20 and you will be asked if you wish to opt-in to the promotion when making that first deposit. You must wager your money and bonus amount 20 times within 30 days of opening the account before funds become withdrawable.
New SkyPoker players will receive £10 in tournament tokens completely free. Additionally new depositing players can get a 200% cash bonus of up to £500!
Games & Bingo
Games can be found at SkyVegas and SkyCasino, there are over 320 games in total. All new customers of SkyBet receive £5 in free casino chips which can be used to test them out.
First time Bingo players at SkyBingo who spend just £5 can play with £40 as part of SkyBingo’s welcome offer.
SkyBet’s are serious about their sport and they pump plenty of money into the sponsorship of it. Topping the bill is their association with the recently re-branded Football League (now called the EFL) which will be called the Sky Bet EFL as of August 2016.
The EFL’s three divisions will soon be known as the Sky Bet Championship, Sky Bet League One and Sky Bet League Two. SkyBet will also be the title sponsor of the Sky Bet Play-Offs. This relationship will work well with two of SkyBet’s most popular products, The Saturday Super6 and Fantasy Football.
The Saturday Super 6 is a free, yes free, weekly competition whereby an outright winner will receive £250,000. In order to do so registered SkyBet customers must simply predict the correct scores for six selected football matches. If no-one predicts all six scores correctly then a £5,000 prize will go to the person with the highest score of the round.
But SkyBet are not just football fans, they have supported major darts events and have taken over the sponsorship of Doncaster’s Great Yorkshire Chase, which is currently known as the SkyBet Chase.
Of course all of this marketing is aimed at new customers and so SkyBet makes sure their newly acquired clients can place bets easily via all mobile devices as well as desktops. SkyBet also matches all bulk-standard concessions such as Best Odds Guaranteed on all UK and Irish horse racing.
There’s sign-up bonuses in all areas of Sky’s online gaming empire and the daily promotions at SkyBet are like an accommodating revolving door. Over 30 sporting/betting fields are offered by SkyBet and there are several markets within these markets. SkyBet’s in-house odds-compilers are quick to price-up all events and it is not unusual to see SkyBet’s odds being the best in the industry.
SkyBet allow their customers to have more than one deposit/withdrawal method registered with their account. However not all payment methods can also be used for withdrawals. In these circumstances SkyBet offer to send funds back to account holder’s bank accounts.